Wie wichtig ist Social Media Marketing für Unternehmen?

Social Media Marketing ist für Unternehmen von entscheidender Bedeutung, da es eine direkte Interaktion mit der Zielgruppe ermöglicht. Es fördert die Markenbekanntheit, stärkt die Kundenbindung und erleichtert den Zugang zu potenziellen Kunden. Durch gezielte Inhalte und Interaktionen auf Plattformen wie LinkedIn, Instagram und Facebook können Unternehmen ihre Online-Präsenz stärken und ihre Botschaften effektiv kommunizieren.

Wie häufig sollte man auf Social Media posten?

Die Häufigkeit des Postens auf Social Media hängt von der Plattform, der Zielgruppe und den Inhalten ab. Generell ist es wichtig, regelmäßig zu posten, ohne dabei die Qualität zu vernachlässigen. Eine ausgewogene Postingfrequenz, die regelmäßig hochwertige und relevante Inhalte liefert, trägt dazu bei, die Engagement Rate zu erhöhen und die Sichtbarkeit zu verbessern. Eine genaue Bestimmung der optimalen Posting-Frequenz kann durch Analyse der Zielgruppenreaktionen erfolgen. Wenn Sie hierbei Unterstützung benötigen, kontaktieren Sie uns gerne und vereinbaren einen Beratungstermin.

Was ist die Laufzeit einer Social Media Kampagne?

Die Laufzeit für Werbung in sozialen Medien hängt von mehreren Faktoren, wie z.B. der Plattform, Ihrer Zielgruppe, dem Wettbewerb und den angestrebten Kampagnenzielen, ab. Zudem spielen saisonale Trends, Feiertage und besondere Ereignisse eine Rolle bei der Festlegung der optimalen Laufzeit. Um die perfekte Dauer für Ihre Social Media Kampagne zu bestimmen, empfehlen wir ein persönliches Beratungsgespräch, in dem wir auf Ihre individuellen Bedürfnisse eingehen können.

Social Media Agency

The agency for social media that builds sustainable communities and brings brands to life.

Why is Social Media Marketing important?

Digital Visibility

By using social media effectively, companies can reach exactly the people who are interested in their products and services at the right time in and the right place.

Brand Awareness

A targeted presence on social media allows companies to communicate their brand messages directly to their target group. Appealing posts also promote a positive brand image.

Lead Generation

Social media enables a personalised approach. With a well thought-out social media strategy, companies can generate valuable leads and strengthen their sales activities.

Employee Recruitment

Through a targeted presence on social media, companies can present their corporate culture – sharing insights into everyday working life creates an attractive employer brand.

Digital Visibility

By using social media effectively, companies can reach exactly the people who are interested in their products and services at the right time and in the right place.

Brand Awareness

A targeted presence on social media allows companies to communicate their brand messages directly to their target group. Appealing posts also promote a positive brand image.

Lead Generation

Social media enables a personalised approach. With a well thought-out social media strategy, companies can generate valuable leads and strengthen their sales.

Employee Recruitment

Through a targeted presence on social media, companies can present their corporate culture – sharing insights into everyday working life creates an attractive employer brand.

Request a project

B2B Social Media Agency

Social media offers B2B companies many advantages. By being active on platforms such as LinkedIn, they can increase their visibility and position themselves as experts in their industry. Sharing relevant content strengthens the trust of potential customers, while targeted campaigns promote lead generation. Social media also enables direct contact with customers, the development of professional networks and effective advertising for specific target groups. The platforms also facilitate talent acquisition by showcasing the company culture.

Overall, LinkedIn offers B2B companies a strategic platform to strengthen their position in the business world. Target groups can be addressed very precisely, employees can be recruited and leads can be generated.

The visually oriented meta-platforms are particularly suitable for presenting products, services and the brand. These channels can score particularly well in the areas of branding and employee recruitment.

Why do Companies use Social Media?

0 %

of B2B lead/customer acquisition
takes place via LinkedIn

0 Bn.

people actively use Facebook at least
once a month

0 %

of Instagram users follow at least
one known company

Your Experts for Social Media Marketing

Building Reach

In the B2B sector, social media channels with several thousand subscribers are no longer a rarity. Companies can use this potential to make their products and services even more successful.

Community Growth

By continuously addressing their own target group, companies, products and services remain in the target group’s memory and are always directly involved in purchasing decisions.

Maintaining Existing Customers

Social media not only continuously informs existing customers about news, but also presents companies and their products and services emotionally and personally like no other marketing channel can.

Acquiring New Customers

By making the right choice of social media channels, companies can reach potential customers for whom they are not visible via traditional marketing channels.

Book an appointment

Social Media Display Formats

Text/Image Ads

Combine image and text. This allows you to reach decision-makers and make valuable business contacts.

Video Ad

Use moving images to reach your customers to attract attention and leave a lasting impression.

Lead Gen Form

A modern and efficient method of attracting high-quality leads and building valuable business relationships.

Story Ad

By using stories, you can build an emotional and memorable connection with your target audience.

Carousel Ad

A unique way to encourage interaction and effectively anchor your advertising message with your target group.

Without contract commitment

We manage your marketing campaign without a minimum contract term and with monthly termination.

Our Social Media Procedure

Target Group Identification

Knowing who your target group is and how it works is the key to our success.

Profile Optimisation

We take a close look at your social media profile and optimize it using our proven methodology.

Corporate Identity

A consistent appearance of your posts strengthens your brand awarenss.

Content Strategy

We create a chronological content plan that is tailored to your target group.

Advertising Campaigns

In addition to organic growth, we advertise even more efficiently in order to gain leads.

Which Social Media Channel is the right one?

If your goal is to get more qualified leads or if you want to attract senior professionals as new employees, you can rely on LinkedIn.

If you want to promote your direct sales or specifically target young professionals, the meta platforms are always the right choice.

Finding out which social media channel is the right one for your company is often difficult. We would like to give you a simple method to find out whether it is more useful for you to be active on LinkedIn, on meta platforms or on both channels. For each question in our graphic, follow the answer that best applies to you and find out which channel is best for you.

Request a project

Our Social Media References

Case Study

LinkedIn Marketing

Olapline GmbH

Marketing of IBM-related events including design, text creation, photo shoot, monitoring and reporting.

Marketing

LinkedIn Marketing

mip GmbH

Marketing of IBM services via LinkedIn incl. design, text creation, photo shooting, monitoring and reporting.

Marketing

LinkedIn & Meta Marketing

BI2run GmbH & Co. KG

Strategic development of new social media profiles, ongoing support of editorial planning and graphic design of posts and ads.

Marketing

FAQ for your Social Media Start

Social media marketing is extremely important for companies as it enables direct interaction with the target group. It promotes brand awareness, strengthens customer loyalty and facilitates access to potential customers. Through targeted content and interactions on platforms such as LinkedIn, Instagram and Facebook, companies can strengthen their online presence and communicate their messages effectively.

The frequency of posting on social media depends on the platform, the target group and the content. In general, it is important to post regularly without neglecting quality. A balanced posting frequency that regularly delivers high-quality and relevant content helps to increase the engagement rate and improve visibility. A precise determination of the optimal posting frequency can be made by analysing target group reactions. If you need support with this, please contact us to arrange a consultation.

The duration of social media advertising depends on several factors, such as the platform, your target group, the competition and the campaign objectives. Seasonal trends, public holidays and special events also play a role in determining the optimal duration. To determine the perfect duration for your social media campaign, we recommend a personal consultation in which we can discuss your individual needs.

Social Media Agency

Why is Social Media Marketing important?

Digital Visibility

Brand Awareness

Lead Generation

Employee Recruitment

Digital Visibility

Brand Awareness

Lead Generation

Employee Recruitment

B2B Social Media Agency

Why do Companies use Social Media?

Your Experts for Social Media Marketing

Building Reach

Community Growth

Maintaining Existing Customers

Acquiring New Customers

Social Media Display Formats

Text/Image Ads

Video Ad

Lead Gen Form

Story Ad

Carousel Ad

Without contract commitment

Target Group Identification

Profile Optimisation

Corporate Identity

Content Strategy

Advertising Campaigns

Which Social Media Channel is the right one?

Our Social Media References

Olapline GmbH

mip GmbH

BI2run GmbH & Co. KG​

FAQ for your Social Media Start

Social Media Agency in

Berlin

Bonn

Düsseldorf

Frankfurt am Main

Hamburg

Hannover

Karlsruhe

Köln

München

Nürnberg

Stuttgart

Remote

BI2run GmbH & Co. KG