Was ist Content Marketing und wieso ist es wichtig?

Content Marketing bezeichnet die Erstellung und Verbreitung von relevanten, wertvollen Inhalten, um eine Zielgruppe anzusprechen und langfristige Kundenbeziehungen aufzubauen. Content Marketing ist wichtig, um Vertrauen aufzubauen, die Markenbekanntheit zu steigern und potenzielle Kunden mit informativen, unterhaltsamen oder nützlichen Inhalten anzusprechen. Durch die Bereitstellung hochwertiger Informationen positioniert sich ein Unternehmen als Experte in seiner Branche und schafft eine positive Wahrnehmung.

Welche Arten von Inhalten sind für Content Marketing geeignet?

Für Content Marketing eignen sich verschiedene Arten von Inhalten, darunter Blogbeiträge, Infografiken, Videos, Podcasts, Whitepaper, Fallstudien und Social Media Posts. Die Wahl der Inhalte hängt von der Zielgruppe, den verfolgten Zielen und der Branche ab. Jede Art von Inhalt sollte informativ, ansprechend und auf die Bedürfnisse der Zielgruppe zugeschnitten sein. Eine abwechslungsreiche Content-Strategie, die verschiedene Formate einbezieht, hilft, die Aufmerksamkeit der Zielgruppe zu halten und die Botschaft effektiv zu vermitteln.

Wie lange geht ein Content Marketing Projekt?

Die Dauer eines Content Marketing Projekts hängt stark von Ihrer Zielgruppe und Ihrer erwünschten Wirkung ab. Pauschale Zeitangaben gibt es nicht, da der Aufwand individuell auf die jeweilige Situation abgestimmt wird. Gerne können Sie online einen unverbindlichen Termin für ein individuelles Beratungsgespräch vereinbaren. Dabei gehen wir genauer auf die Besonderheiten Ihres Content Marketing Projekts und Ihre Ziele ein.

Content Marketing Agency

We are a content marketing agency that uses strategically planned, high-quality content to reach your target group, build relationships and increase your brand awareness.

Request a project

Book an appointment

Why is Content Marketing important?

Positioning as an Expert

Content marketing enables companies to showcase their expertise in an industry or field.

Lead Generation

Content that meets the needs and questions of the target group actively contributes to lead generation.

Brand Awareness

Consistent content contributes to the development of a clear brand identity and remains in the memory of the target group.

Cost-Benefit Ratio

Once created, content retains its value over a long period of time and can be used again and again.

Positioning as an Expert

Content marketing enables companies to showcase their expertise in an specific industry or field.

Brand Awareness

Consistent content contributes to the development of a clear brand identity and remains in the memory of the target group.

Lead Generation

Content that meets the needs and questions of the target group actively contributes to lead generation.

Cost-Benefit Ratio

Once created, content retains its value over a long period of time and can be used again and again.

Areas in Content Marketing

Social Media

High-quality content is shared and commented on more frequently in social media. This encourages engagement and interaction with your target group.

Landingpages

Landing pages enable a clear and targeted presentation of offer and guide potential customers towards desired actions, which leads to higher conversion rates.

SEO

Regularly updated content improves the visibility of a website in search results.

Website

Complex products and services can be explained in an easily understandable way.

Creating sales-promoting advertisement texts that actively support your sales.

Specialist Content

High-quality specialised content paired with comprehensible explanatory graphics make your complex topics understandable.

Areas in Content Marketing

Social Media

High-quality content is shared and commented on more frequently in social media. This encourages engagement and interaction with your target group.

Landing-pages

Landing pages enable a clear and targeted presentation of offers or promotions, which leads to higher conversion rates.

SEO

Consistently updating content on a website plays a pivotal role in enhancing its visibility within search results.

Website

Complex products and services can be explained in an easily understandable way.

Sales-promoting advertisement texts used to actively support your sales.

Specialist Content

High-quality specialised content paired with comprehensible explanatory graphics make your complex topics understandable.

Your Experts for Content Marketing

Professional Writers

Our experienced copywriters adapt the writing style to your target group, which increases the effectiveness of your message. We are able to convey complex topics clearly and comprehensibly.

SEO and Social Media Expertise

Our dedicated team of content creators, SEO specialists, and social media experts has the right strategy and approach for every unique use case, ensuring optimal results. .

Extensive Research

In-depth and correct research is essential, especially for specialist content that serves to impart knowledge and present your own expertise to your target group.

AI-optimised way of working

By using supporting AI technologies, we are able to solve complex issues and seamlessly implement your specific requirements in a cost effective and timely manner.

Make an appointment

Project Examples of our Content Marketing Clients

Landingpages & Google Ads

BI2run GmbH & Co. KG

Design, development and content creation of several landing pages as well as marketing via Google Ads including monitoring and reporting.

UX-Design

Development

Marketing

Case Study

SEO & Landingpages

Smart Test Solutions GmbH

UX design and development of landing pages incl. SEO-based content structure and design of technical explanatory graphics.

Marketing

UX-Design

Case Study

Landingpages & Google Ads

mip GmbH

Design, development and textual creation of several landing pages as well as marketing via Google Ads including monitoring and reporting.

UX-Design

Development

Marketing

B2B Content Marketing Agency

A content marketing agency plays a crucial role in the B2B (business-to-business) sector, as this sector has specific requirements and complex sales cycles. The expertise of such an agency in the B2B sector enables the creation of content that is precisely tailored to the needs and challenges of the target group.

The continuous production of high-quality content helps B2B companies to position themselves as industry leaders, which in turn builds trust and promotes long-term business relationships. Similarly, in the B2B sector, content marketing agencies can help attract qualified leads and prospects.

FAQ for your Content Marketing Start

Content marketing is the creation and distribution of relevant, valuable content to engage a target audience and build long-term customer relationships. Content marketing is important for building trust, increasing brand awareness and engaging potential customers with informative or useful content. By providing high-quality information, a company positions itself as an expert in its industry and creates a positive perception.

Various types of content are suitable for content marketing, including blog posts, infographics, videos, podcasts, white papers, case studies and social media posts. The choice of content depends on the target group, the objectives pursued and the industry. Each type of content should be informative, engaging and tailored to the needs of the target group. A varied content strategy that incorporates different formats helps to keep the attention of the target group and convey the message effectively.

The duration of a content marketing project depends heavily on your target group and your desired impact. There is no such thing as a general time frame, as the effort is individually tailored to the respective situation. You are welcome to make a non-binding appointment online for an individual consultation. We will take a closer look at the specifics of your content marketing project and your goals.