Was ist Google Ads und wie funktioniert es?

Google Ads ist eine Werbeplattform von Google, die es Unternehmen ermöglicht, Anzeigen zu schalten, die bei relevanten Suchanfragen in den Google-Suchergebnissen erscheinen. Unternehmen bieten auf bestimmte Keywords, um ihre Anzeigen auf den Anzeigenpositionen zu platzieren. Die Platzierung wird durch eine Kombination aus Gebotshöhe und Qualitätsfaktoren bestimmt. Google Ads funktioniert auf einem Pay-per-Click (PPC)-Modell, was bedeutet, dass Werbetreibende nur dann zahlen, wenn Nutzer auf ihre Anzeigen klicken.

Welche Rolle spielen Keywords für Google Ads?

Keywords sind für Google Ads von entscheidender Bedeutung, da sie bestimmen, wann und wo Anzeigen erscheinen. Werbetreibende wählen Keywords aus, die für ihre Produkte oder Dienstleistungen relevant sind und ihre potenzielle Zielgruppe ansprechen. Durch das Bieten auf diese Keywords können Anzeigen in den Suchergebnissen erscheinen, wenn Nutzer nach diesen Begriffen suchen. Um die Zielgruppe genau zu erreichen und sicherzustellen, dass die Anzeigen bei relevanten Suchanfragen erscheinen, ist die Auswahl der richtigen Keywords entscheidend. Die kontinuierliche Anpassung und Optimierung der Suchbegriffe ist der Schlüssel zum Erfolg.

Was ist die Laufzeit einer Google Ads Kampagne?

Die Laufzeit einer Google Ads Kampagne hängt von verschiedenen Faktoren ab, wie z.B. Budget, Wettbewerbssituation, Keyword-Auswahl, geografische Ausrichtung und angestrebte Ziele. Kampagnen können kontinuierlich laufen oder auf bestimmte Zeiträume beschränkt sein. Eine detaillierte Analyse und Planung sind entscheidend, um die optimale Laufzeit für eine Google Ads Kampagne zu bestimmen. Für eine individuelle Beratung zu Ihrer spezifischen Google Ads Strategie und Laufzeitempfehlung vereinbaren Sie gerne online einen Termin.

Google Ads Agency

We are a Google Ads agency that enables you to reach your target group with pinpoint accuracy and without major wastage at exactly the right time. Specifically, when they are actively searching for your product or service.

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Advantages of Google Ads

Visibility through Reach

With Google Ads, companies can efficiently reach a very large number of potential customers and thus become visible on the market.

More Leads and Sales can be planned

By using various marketing touchpoints in the Google universe, more contacts can be achieved in a predictable manner.

Without Major Wastage

With the help of precise setting options, you can decide down to the smallest detail who exactly can see your Google Ads ads and who cannot.

Scalability and Flexibility

You can expand your reach at any time through intelligent budget adjustments and thus react quickly to market opportunities.

Targeted Performance Tracking

Our regular monitoring and reporting of your Google Ads campaign guarantees you a detailed insight into the most important key figures.

We are your Google Ads Experts

Search Ads

Responsive search ads appear in standard text form when your custumers are actively searching.

Display Ads

Banner ads that are displayed to your potential customers on related partner websites.

Shopping Ads

Products appear with images, prices and relevant information in Google search results.

Video Ads

Reach people watching videos on similar topics with targeted YouTube advertising.

Ad-Assets

With Assets it’s possible to ad your phone number, address, images and additional information.

Without contract commitment

We manage your marketing campaign without a minimum contract term and with monthly termination.

Google Ads Success Stories of our Customers

Ongoing support, monitoring and reporting

Minimization of their click costs by 40%

Advertising texts tailored to the target group

Sustainable increase in contact opportunities

Joint workshops with us to generate ideas

Increasing brand awareness in the B2B environment

Our Google Ads Procedure

Our approach as a Google Ads agency is characterized by a tailored and data-driven strategy that aims to optimize your online presence and boost your business growth. We know that every client has unique goals and requirements, which is why we place particular emphasis on individual support and advice.

Analysis and Strategy Development

In the first step, we analyse your products and services, your target group, your competitors and your current online marketing strategy. Based on this, we develop a customised Google Ads strategy that takes your specific goals and expectations into account.

Landingpage Optimisation and Keyword Research

An effective landing page is crucial for converting prospective customers into paying customers. We help you optimise it to ensure it contains relevant information and a clear call to action. We also carry out comprehensive keyword research to identify the most relevant search terms that potential customers use.

Campaign and Ad Creation

The core of every Google Ads marketing campaign is the adverts. This includes the creation of meaningful and attractive ad texts, the definition of target groups as well as budget settings and the use of relevant ad extensions. We use your budget intelligently to achieve the best possible results.

Ongoing Monitoring and Reporting

We continuously monitor and optimise your Google Ads campaigns to ensure best possible performance. We use data analyses to identify the strengths and weaknesses of your campaigns and make targeted adjustments on an ongoing basis. Our transparent reporting, which you receive monthly as a PDF, gives you an insight into the most important key performance indicators (KPIs) and provides you with a solid basis for decisions.

Analysis and Strategy Development

Landingpage Optimization and Keyword Research

Campaign and Ad Creation

Ongoing Monitoring and Reporting

Multiple Winner of the
German Agency Award®

By working with our valued clients, we have been able to achieve impressive results through our successful Google Ads campaigns. These successes have earned us multiple German Agency Awards®. These awards confirm that our Google Ads strategies have been instrumental in achieving significant results for our clients.

B2B Google Ads Agency

In the B2B environment (business-to-business), a Google Ads agency is of crucial importance. It supports companies in targeting potential business customers and placing their message with a relevant target group. Through targeted audience targeting, efficient budget utilisation and measurable results, our agency enables a competitive advantage and increases adaptability in a rapidly changing market.

In conclusion, a Google Ads agency in the B2B environment can help companies to sustainably increase their visibility, generate qualified leads and ultimately achieve their business goals faster and more efficiently. With the support of an experienced agency, B2B companies can ensure that their online advertising strategy is optimised for their specific goals and target group.

Our Google Ads References

Case Study

Booking Platform & GoogleAds

Park2Travel

UX design and development of the booking system and admin area as well as marketing via Google Ads.

UX Design

Development

Marketing

Landingpages & Google Ads

BI2run GmbH & Co. KG

Design and development of several landing pages as well as marketing via Google Ads incl. monitoring and reporting.

UX-Design

Development

Marketing

Case Study

Landingpages & Google Ads

mip GmbH

Design, development and textual creation of several landing pages as well as marketing via Google Ads including monitoring and reporting.

UX-Design

Development

Marketing

FAQ for your Start with Google Ads

Google Ads is an advertising platform from Google that enables companies to place adverts that appear in Google search results for relevant search queries. Companies bid on specific keywords to place their adverts in the ad positions. The placement is determined by a combination of bid amount and quality factors. Google Ads works on a pay-per-click (PPC) model, which means that advertisers only pay when users click on their ads.

Keywords are crucial to Google Ads as they determine when and where adverts appear. Advertisers select keywords that are relevant to their products or services and appeal to their potential target audience. By bidding on these keywords, adverts can appear in search results when users search for these terms. Choosing the right keywords is crucial to accurately reach the target audience and ensure that the adverts appear for relevant search queries. The continuous adjustment and optimisation of search terms is the key to success.

The duration of a Google Ads campaign depends on various factors, such as budget, competitive situation, keyword selection, geographical focus and desired goals. Campaigns can run continuously or be limited to certain periods of time. Detailed analysis and planning are crucial to determine the optimal duration for a Google Ads campaign. For a personalised consultation on your specific Google Ads strategy and runtime recommendation, please make an appointment online.

Google Ads Agency in

Berlin

Bonn

Düsseldorf

Frankfurt am Main

Hamburg

Hannover

Karlsruhe

Köln

München

Nürnberg

Stuttgart

Remote