SEA Agency
We are a SEA agency that helps products and services achieve a top ranking on search engines quickly and efficiently. We can increase the visibility of products and services that do not yet have a top ranking on search engines such as Google and Bing in the simplest possible way. Our SEA advertising often achieves 50% more clicks than conventional search results.
Why is Search Engine Advertising important?
Why is SEA
important?
Search engine advertising is probably the most inconspicuous but most effective measurable form of advertising. Although the advertising is labelled as an ad by the search engines, a very large number of search engine users are still unaware that they are clicking on an SEA ad. With the help of SEA, companies can achieve top rankings on search engines without any major internal effort for search engine optimisation. This can be a decisive competitive advantage, especially for newly launched products and services.
Thanks to the very versatile possibilities of search engine advertising, companies can utilise a wide range of advertising options via just one platform, e.g. Google Ads. This saves time and resources and the actual management of the platform can also be carried out in-house for smaller projects with the necessary expertise. The company always has full budget control, which is controlled by a maximum daily budget and a maximum click price. Payment is only ever made when a potential customer clicks on your advert.
SEA Ad Formats by agindi GmbH
SEA Ad Formats by agindi GmbH
If you want to advertise successfully on search engines, you need SEA ad formats that are tailored to your own objectives. Every target group and industry works differently and has completely different needs. Below we present the ad formats that we can use to increase your online reach and conversions quickly and efficiently.
Text Ads
Google Ads | Bing Ads
Text adverts are the most common form of SEA advertising. These are displayed directly in the search results area and can include numerous extension options such as the display of further web content (so-called sitelinks), your own telephone number or the location of the company. The text ad is only displayed if the potential customer's search also matches the topic of the ad.
Display Ads
Google Ads | Bing Ads
Display ads are classic banner adverts consisting of image and text elements. This gives you more creative options than with a text advert. The display ads are displayed in a network of thematically similar websites and blogs. The possible partner websites are selected via Google Ads or Bing Ads and are chosen to match the context of the advert.
Shopping Ads
Google Ads | Bing Ads
Do you want to reach potential customers when they are looking for suitable products? Shopping adverts can help you with this. Whenever a customer searches for your product category, your product will appear, regardless of whether the customer is at home or travelling. Shopping adverts contain the title, price, existing ratings, shipping conditions and the name of the shop.
Amazon Ads
Amazon Advertising
Amazon is the world's largest product search engine. With the help of Amazon adverts, it is possible to display your products above the actual search results. Your advert can even be displayed on your competitors' product pages to convince potential customers at the last moment your product is the more suitable one for them. With Amazon Ads, you can effectively improve the visibility and reach of your products on Amazon.
Video Ads
Youtube
Videos can work wonders in the sales process, especially for products and services that require explanation. With targeted placement settings, it is possible to play your own advertising video only on relevant YouTube channels and videos that are also thematically relevant to your own products or services. Further restrictions are possible by selecting the right keywords and also promote the conversion rate.
Google Ads Agency
Stuttgart | Baden-Württemberg
Would you like to find out which ad formats will bring you the greatest success? We'd be happy to advise you in a non-binding consultation.
Google Ads Agency
Stuttgart | Baden-Württemberg
Would you like to find out which ad formats will bring you the greatest success? We'd be happy to advise you in a non-binding consultation.
Advantages of Search Engine Advertising
Advantages of SEA
There are numerous types of advertising in the online marketing mix. So why choose search engine advertising? 90% of all Internet visits take place on search engines, but in addition to the pure creation of online visibility and the reach, there are other notable SEA benefits. We don't want to keep them from you:
Responsive Ads
Remarketing
Success
A/B-Testing
Nobody can say how well an advert will really work before it is displayed. Responsive ads make it possible to store several ad titles, descriptions, images or videos in the system. The variations of the advert that work best are also the ones that are displayed most frequently.
Responsive Ad
Remarketing
Erfolgsmessung
A/B-Testing
Nobody can say how well an advert will really work before it is displayed. Responsive ads make it possible to store several ad titles, descriptions, images or videos in the system. The variations of the advert that work best are also the ones that are displayed most frequently.
Responsive Advertisements
Nobody can say how well an advert will really work before it is displayed. Responsive ads make it possible to store several ad titles, descriptions, images or videos in the system. The variations of the advert that work best are also the ones that are displayed most frequently.
Remarketing
Potential customers often do not buy the first time they visit your online offering. With the help of SEA remarketing, you can target precisely these people again and convince them to buy from you, as remarketing adverts are only displayed to your website visitors.
Success Measurement
Depending on the objective of the SEA campaign, other key figures can be used to measure success. Starting with the impressions and clicks on your SEA adverts, the click costs and performance as well as the associated conversion rate of the individual adverts are clearly broken down.
A/B Testing
Companies that do not want to hand over complete control of the display of their own adverts to the system can create an A/B test. Different ad variants are created independently and the SEA monitoring is used to decide which version performs better on a long-term basis.
B2B Search Engine Marketing
SEA in the
B2B Sector
Companies in the B2B sector often do not sell their products or services via a simple online shop. B2B adverts have a different structure, as they have to address a different target group (usually in a niche area). There are also major differences in keyword selection. The SEM marketing (search engine marketing) strategy, which is particularly necessary in niche areas in order to achieve the desired effects, is different from that in the B2C area. Both niche experts who know the industry inside out and SEA specialists who know how to address the right people (potential customers) at the right time, even with small target groups, are required.
5.0 Rating on Google
Best B2B Agency
5.0 Rating on Proven Expert
Our SEA Procedure
The following services can also be provided individually
SEA Target Definition and
Target Group Analysis
The goal of the campaign is determined at the beginning. Depending on the online offer, a pure increase in website traffic or a direct promotion of sales is strategically more suitable. In addition, the target group and the associated purchasing behaviour are considered together. The purchasing behaviour of potential customers provides information on which ad formats are the most suitable for the SEA campaign.
Current Situation Analysis and
Keyword Identification
To ensure the success of the campaign, it is essential to analyse which advertising measures have been carried out so far and how effective they have been. The keywords for your SEA campaign are defined on the basis of the experience gained. When selecting keywords, it is important to start rather broadly and to adjust the selected keywords over time using an exclusion process.
SEA Budget Definition and
Campaign Creation
The budget should always be tailored to your own company. Excessively high amounts should be avoided at the start of the campaign, as there could still be a high scatter loss, especially at the beginning. Over time, the Google algorithm and the system user will learn and the wastage can be reduced further and further. Finally, the campaign and the associated ad groups and adverts are created in the system.
SEA Monitoring und Reporting
Measuring the actual success of search engine advertising is possible in real time. We can analyse which keywords and, depending on the ad format, which placements are performing and which are not. This makes it possible to gradually improve the performance of your own SEA campaign. Our reporting provides you with the most important key figures at regular intervals and in a completely transparent manner.
SEA Target Definition and Target Group Analysis
The goal of the campaign is determined at the beginning. Depending on the online offer, a pure increase in website traffic or a direct promotion of sales is strategically more suitable. In addition, the target group and the associated purchasing behaviour are considered together. The purchasing behaviour of potential customers provides information on which ad formats are the most suitable for the SEA campaign.
Current Situation Analysis and Keyword Identification
To ensure the success of the campaign, it is essential to analyse which advertising measures have been carried out so far and how effective they have been. The keywords for your SEA campaign are defined on the basis of the experience gained. When selecting keywords, it is important to start rather broadly and to adjust the selected keywords over time using an exclusion process.
SEA Budget Definition and Campaign Creation
The budget should always be tailored to your own company. Excessively high amounts should be avoided at the start of the campaign, as there could still be a high scatter loss, especially at the beginning. Over time, the Google algorithm and the system user will learn and the wastage can be reduced further and further. Finally, the campaign and the associated ad groups and adverts are created in the system.
SEA Monitoring and Reporting
Measuring the actual success of search engine advertising is possible in real time. We can analyse which keywords and, depending on the ad format, which placements are performing and which are not. This makes it possible to gradually improve the performance of your own SEA campaign. Our reporting provides you with the most important key figures at regular intervals and in a completely transparent manner.
More Reach through
more Visibility
Our SEA References
Booking Platform & GoogleAds
Park2Travel
UX Design
Development
Marketing
Landingpages & Google Ads
BI2run GmbH & Co. KG
UX Design
Development
Marketing
Landingpages & Google Ads
mip GmbH
UX Design
Development
Marketing
SEA Agency in
Berlin
Bonn
Düsseldorf
Frankfurt am Main
Hamburg
Hannover
Karlsruhe
Köln
München
Nürnberg
Stuttgart
Remote
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