Case Study Website, SEO & Corporate Design mip

The Customer

mip GmbH has been the database specialist from Munich and Stuttgart for over 30 years and, as an IBM Gold Business Partner, supports data warehouse solutions and companies of all sizes. mip GmbH has been part of the CENIT Group since 2023.

The Challenge

mip GmbH’s traditional sales organisation without modern digital channels was no longer sufficient to achieve the desired increase in sales. New digital channels, including organic ones, were needed to expand the company’s own marketing mix and continue to grow sustainably.

Our Solution

In order to promote organic digital growth, the current website needed to be relaunched. The corporate design was also to be livened up with new icons and explanatory graphics. High-quality specialised content should sustainably improve the organic SEO reach.

The Result

Together with a clearly organised mega menu, the new website offers intuitive and very user-friendly usability. New corporate design elements such as customised illustrations, explanatory graphics, icons and call-to-actions show the benefits of working with mip GmbH at a glance. Customised specialist content and a modern SEO strategy support organic growth in the long term.