The Customer

As a consultant and service provider, OLAPLINE GmbH can draw on over 20 years of project experience with IBM Planning Analytics / TM1. The focus is on the new development and redesign of controlling systems within the scope of projects and the subsequent further development.

The Challenge

The goal was to enhance the digital visibility of the in-house event “Olapline User Day” since the existing marketing channels had either reached their limits or weren’t delivering the same promising results in terms of lead generation.

Our Solution

To generate new registrations for the Olapline User Day, LinkedIn was identified as a promising channel, as the target group can be reached here easily and without major scatter loss.

The Result

A new LinkedIn marketing campaign was developed to reach the target group more effectively. Various ad formats were tested using an A/B test approach and specially written texts, call-to-actions and ad images. In addition, Olapline received professional ad monitoring and continuous reporting in PDF format.

LinkedIn Agency

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Further References


Landingpages & Google Ads

mip GmbH

Design, development and textual creation of several landing pages as well as marketing via Google Ads incl. monitoring and reporting.

UX Design



SEO & Landingpages

Smart Test Solutions

UX design and development of landing pages incl. SEO-based content structure and design of technical explanatory graphics.

UX Design



Interview Video & Explanation Video

BI2run GmbH & Co. KG​

Production of interview videos, development of animated explanatory videos and marketing of these via LinkedIn and Google Ads.