The Customer
mip GmbH has been the database specialist from Munich and Stuttgart for over 30 years and, as an IBM Gold Business Partner, supports data warehouse solutions and companies of all sizes. mip GmbH has been part of the CENIT Group since 2023.
The Challenge
With Google Ads, a new sales channel was identified to sustainably expand the company’s own marketing mix. Suitable and sales-promoting landing pages to which the Google Ads adverts link were not yet available, nor were the Google Ads adverts.
Our Solution
To maximise the effect, the new sales-promoting landing pages are coordinated with the new Google Ads and placed at the same time. It is important to ensure that the landing pages are also Google-optimised so that they can be used for organic customer acquisition even after the advertising campaigns have been launched.
The Result
The new landing pages contain self-created specialised content, individually designed explanatory graphics and illustrations as well as powerful and sales-promoting call-to-actions. The Google Ads adverts include sophisticated target group management, sales-promoting texts and self-produced photos. Monthly monitoring and a PDF report complete our service.
Google Ads Agency
Our experts are happy to support you
Further References
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Interviewvideo & Erklärvideo
BI2run GmbH & Co. KG
Production of interview videos, development of explanatory videos and marketing of the same via LinkedIn and Google Ads.
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