The Customer

mip GmbH has been the database specialist from Munich and Stuttgart for over 30 years and, as an IBM Gold Business Partner, supports data warehouse solutions and companies of all sizes. mip GmbH has been part of the CENIT Group since 2023.

The Challenge

With Google Ads, a new sales channel was identified to sustainably expand the company’s own marketing mix. Suitable and sales-promoting landing pages to which the Google Ads adverts link were not yet available, nor were the Google Ads adverts.

Our Solution

To maximise the effect, the new sales-promoting landing pages are coordinated with the new Google Ads and placed at the same time. It is important to ensure that the landing pages are also Google-optimised so that they can be used for organic customer acquisition even after the advertising campaigns have been launched.

The Result

The new landing pages contain self-created specialised content, individually designed explanatory graphics and illustrations as well as powerful and sales-promoting call-to-actions. The Google Ads adverts include sophisticated target group management, sales-promoting texts and self-produced photos. Monthly monitoring and a PDF report complete our service.

Google Ads Agency

Our experts are happy to support you

Further References

LinkedIn Marketing

Olapline GmbH

Marketing of IBM-related events incl. design, text creation, photo shooting, monitoring and reporting.


SEO & Landingpages

Smart Test Solutions

UX design and development of landing pages incl. SEO-based content structure and design of technical explanatory graphics.


UX Design

Interviewvideo & Erklärvideo

BI2run GmbH & Co. KG​

Production of interview videos, development of explanatory videos and marketing of the same via LinkedIn and Google Ads.